PHILABUNDANCE

I designed reusable produce bags to help stop food waste. I staged the photographs and animations to be used as marketing material on Instagram for people to purchase these bags from Philabundance. On one side of the bag is an infographic displaying information of our nation’s food waste problem along with things you can do to help fight it. On the other side of this bag are recipes of how to use every part of the specific produce. I created a system of bags for carrots, kale, and beets.

CATEGORIES

Packaging, Animation

ART DIRECTION

Abby Guido

PHILABUNDANCE

I designed reusable produce bags to help stop food waste. I staged the photographs and animations to be used as marketing material on Instagram for people to purchase these bags from Philabundance. On one side of the bag is an infographic displaying information of our nation’s food waste problem along with things you can do to help fight it. On the other side of this bag are recipes of how to use every part of the specific produce. I created a system of bags for carrots, kale, and beets.

CATEGORIES

Packaging, Animation

ART DIRECTION

Abby Guido